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Lorisa’s Kicking Ass $30k in 5 Weeks Online – The Kickass Live Show, Ep.18.

Nutrition Certified? Working in a hospital on 2k per month, Lorisa shares her story of success to help you help change more lives! << Lorisa Watched This First!
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Simon Lovell: Hey, guys. Welcome to “Fitpreneurs Kicking Ass.” We’ve got a special episode today, and we’re going to start going a lot more of these.

Before we go into my special guest, as always, here on the Kicking Ass show, please do head to if you want to check out, live, the show.

Also, on iTunes, if you’re listening, hello. Always go to iTunes and give a five-star review. If you are listening on SoundCloud, connect with us there. Also, over on YouTube, as always, we’d love to connect with you whatever channel you are listening in on.

I’m here today, actually, in the brand-new set. If you’re watching this on video, you’ll see that we’re in a different set. Why? Because I’ve moved from La Jolla in San Diego, to the Fitpreneurs’ True Transformation Ranch, which is going to host amazing events.

It’s a really big location. I did a behind the scenes video that you guys can check out. I’m so excited, not just for this location, but the amount of transformations it is going to facilitate, and being able to connect with people in person.

One of those people that I’m going to be connecting with, in person, is the amazing, the beautiful, the courageous, the tons of other words Lorisa Leigh. Welcome to the show.

Lorisa Leigh: Hi, thanks for having me. [laughs]

Simon: You are more than welcome. Welcome to the first Fitpreneurs Kicking Ass shows, over on Kick Ass.

You have a pretty amazing, remarkable story. I was just talking to Lorisa off air, the Livestream that we were doing. I was saying that Lorisa is the fastest moving Fitpreneur in history.

We’re going to talk about the journey of Lorisa and her business during this training and this video, because I really want you guys to be inspired. I really want you to get motivated, wherever you are in your business, because you’ve gone into this industry to hear these words, “You changed my life.”

Lorisa, talk us back to when you first got into the industry, when you were thinking to yourself, “All I want to do is help people.” When did you first get into the industry, and what made you want to go and help people?

Let’s talk about that journey, up until the point when we had our conversation.

Lorisa: I am a registered nurse, and still am, but as of August 10th I’ll be leaving that to work a full-time business now, thanks to Simon and the amazing program that he’s created.

I’ve been a nurse for about nine years, and about three years ago was when I really got serious in learning about other aspects of health and taking diet and nutrition, to incorporate that and help people get healthier.

I worked in critical care, so I would see a lot of interesting things and horrible things happen to people all the time. I would simply think, “Oh my goodness, these people don’t have to get to this point. There’s a better way to do this.”

Ultimately, three years ago, that got my wheels spinning to thinking how else can I help people in a greater way, and actually prevent them from getting to that point.

Along that same time, I ended up coming down with my own illness, and had a rare form of cancer growing in my left knee, which was crazy. I was only 27 at the time, which scared me so much. That’s really what catapulted me into learning other aspects of health, and then wanting, also, to help other people.

Two years ago was when I actually dived into starting my business, and getting it up and running, but it never quite got to the status that I really wanted. Of course, it takes time to build a business, but since being with Simon it’s definitely catapulted within a month, which is crazy to me, anxiety-driving, and exciting at the same time. [laughs] That’s what brought me here.

Simon: I want to be very transparent on this training, because when you came to Fitpreneurs, unlike some people, you already had a following. Talk about how you built that up, how long it took you.

You’d spent so much time building this up, but you also had a lot of frustration with that, because you didn’t have monetization. You didn’t have a business model to implement. How did you build that up? What happened in the period of time prior to us connecting?

Lorisa: Like I said, I had set up my business almost two years ago now. When I first started, I entered into a business coaching program, similar to this one, but it wasn’t specific for health professionals, or personal trainers. That helped me get a little bit of a base, but it didn’t really catapult me to the success I’m having now.

Over the time I’ve started from scratch. I started it with building a blog and being afraid to post my blog posts on my personal page, because I was like, “Oh my gosh, I don’t want people to see this. They’re going to judge me. What are they going to say?”

I had to bust through that fear and be like, “You know what, I don’t care. I’m just going to post it anyway, because ultimately I want to my business to grow more than I’m afraid of what people think.”

I started posting that. I didn’t get much response on them. Ultimately, that’s what happens when you first start out. People are trying to see, and trying to feel you. When they’re used to seeing you in a particular role, and then you’re switching that, they’re like, “What is she doing now?”

Even though I didn’t get a lot of responses at first, I still continued to build the community. After blog posting, I kind of tired of doing blog posts. I was like, “You know what? I like to do videos, so let me try doing videos.”

About a year into building my business I started doing Facebook Live. [laughs] Of course, the first time I ever did Facebook Live that was super scary, as well, just like everything’s going to be scary when you first do it, in the beginning. I wasn’t doing them really consistently. I was doing them every now and then, but I wasn’t really being consistent with that.

I want to say in March of this year is when I decided, “You know what? I’ve kind of been fiddling around. I need to really get serious, treat this like a business, and I need to show up consistently with great value every single day so that people know that, you know what? You’re going to listen to me, and you’re going to hear what I have to say, and I’m not going away.

“Until you start listening to me, I’m not going to stop. Even when you do start listening to me, I’m still not going to stop.” [laughs]

Since March I’ve been doing my live videos every morning, consistently, around the same time, called the “Morning Juice,” sharing pretty much all the information that I know.

At first, sharing all that information on video I felt like I was sharing everything and, “Oh my gosh, why would people want to work with me if I’m sharing all this information?” but what I’m learning is that people are grateful for the information.

They’re getting results from that free information, and when they get results from that free information, it ultimately makes them think, “Oh my gosh, if I get results from this free information, what is she going to give me when I actually go through her program and pay for it?”

Building the tribe happened with me being consistent, giving great value, and not caring what people would think. [laughs]

Simon: And being yourself.

Lorisa: And being myself, yes, as well.

Simon: You’re doing this outside of work hours. What’s going through your mind while you’re at work?

Lorisa: “Oh my gosh, I don’t want to be here.” [laughs] “Why do I have to be here? I’d rather be doing something else.” It’s a drain when you’re going to a place that doesn’t necessarily align with, ultimately, what you want to do.

I had to refocus my thoughts, and thinking, “OK, well, this is helping me build my dream, but at the same time, I really don’t want to be here,” because it’s a kind of a waste of my time because it’s not what I want to do. [laughs]

Simon: You’ve built this following. You’re getting thousands of views. Some videos are popping. Some videos aren’t. People are interacting, and all of that’s great.

That’s making you feel good, but at the same time you’re doing and you’re working in this job, where you’re helping people, but you really don’t want to be there. You want to start serving on a much bigger level.

When came that tipping point where you were like, “Enough is enough. I’ve got to make a change”? What was the trigger?

Lorisa: Got to make a change for leaving my job?

Simon: To move forward in a different way.

Lorisa: I was like, “You know what? I have all of these followers. I have 50,000 followers, and I have to find a way to monetize this. I have to. I’m not going just do…” I had to say wasting my time “…but sharing all this information just for nothing. It’s great that it’s helping people, and I ultimately want to do that, but I also want to help myself, too.”

It was pretty much like, “You know what? It’s now or never. I have to do this. If I want this to be something that I ultimately want to do for the rest of my life, or the here and now, I have to do this. I have to. There’s no other option.” [laughs]

Simon: Do you mind sharing what you were generating at the time, in terms of revenue, to what shifted? I want to talk about what changed and what some of your goals were.

What were you making at the time, and then let’s talk about the breakthrough moment when we had the conversation, and then what happened, so that people really understand the steps.

Because when we talk about the numbers that you’ve generated, and now the amount of people that you’re helping, and you’re changing lives, and you’re quitting this job, and all of that, that’s going to sound great to some people, but they really need to understand how did that happen.

Lorisa: I want to say last month I was making two grand in my business, and that was simply through detox products that I created, since I specialize in plant-based nutrition and detoxing. The month before that I made $500, and that was simply from coaching one one-on-one client and a few other detox products that I had sold.

What really struck a nerve with me was when I saw Anna’s story and I heard that she had been two years in her business, and that she was consistently making money, and helping people, and doing what she had to do.

I was sitting here thinking, “I don’t want to be a person who has all these followers and I can’t monetize that. What’s the point of having just followers? There’s no point in that.”

I hopped on a call with you, and we discussed what some of my goals were, what I foresaw, where we’re struggling. In my mind, I wanted to do it, but at the same time I was so afraid to do it. [laughs]

Simon: Because you’d been in something previously that didn’t give you the results, right?

Lorisa: Exactly, I had gone through two business programs before. One was pretty good. The other one was OK, and it didn’t really give me anything that I was looking for, so I was afraid to invest again, but I kept on holding to Anna’s story, like, “Oh my gosh, if she did it, I can do it, too.” [laughs]

Simon: Let’s talk about the breakthrough moment. When did everything shift for you, and what was different? What was different for you? Let’s talk about Val, Sophie, all of those things, Anna. What was the process after?

You’ve just invested, and now it’s scary because you’re like, “I don’t know what’s going to happen.” Little do you know that five weeks later…

Let’s talk about the transformation. When did you suddenly relax and go, “This is going to be OK?”

Lorisa: [laughs] To be honest, a few days ago. When I talked to Sophie, she broke it down for me. We went through the amount of time that I was spending at work, the amount of money I was getting paid to do that for something that I didn’t even want to do, and that was ultimately taking me away from something that I wanted to do, and then she compared that to how much income I generated in an hour of doing what I absolutely love.

That couldn’t compare, because what I made in a week I could generate in an hour. It was like, “Hm.” That really put my mind into perspective.

Simon: What was that first sale that you made? Do you remember posting that in the group?

Lorisa: It was $1,994.

Simon: How did you feel when you did that?

Lorisa: I was like “Oh my gosh, people are going to actually pay this much to do this?” [laughs] I was like, “Wow.”

Simon: Let’s talk about what happened in the five weeks. Let’s talk about the income generated, the amount of people that you’re now helping, the shift, all of the things that have happened now, and how you feel.

I know it’s still scary, because you’re coming to deal with a lot of financial changes now. Talk about that and what has it enabled you to do.

Lorisa: Over the past five weeks or so, ultimately what I’ve learned is that you can’t really put a price on changing people’s life, because you’re there to maybe help them with their health, their weight loss, their energy, but that flows over into other areas of life that can change it and shift it in so many different ways for the better.

I, ultimately, had to understand my value in that and the value that I’m offering. Once I was able to understand that, it was easier for me to hop on a call with people and be like, “All right, well, this is the price, and this is what it is,” and not feel bad about that. That is probably the biggest shift for me that has happened with that.

Simon: What have you generated in five weeks in sales, and then also the number which is really important, which is cash collected?

Lorisa: [laughs] I’ve generated — I have it written down — $30,730 in sales this month so far, and then the cash that I have is $17,067.

Simon: How does that make you feel? Also, what have you been able to do now, because you’re able to now quite your job, right?

Lorisa: I’m able to have freedom. I feel like now that I’m able to leave my job, I’m able to focus on other areas of my business, like I have a Facebook group that I wasn’t really nurturing, because I didn’t feel like I had the time, because I was focusing all my time on doing the live videos and working. [laughs]

I feel like I also have the time now to do a lot more stuff on my business page to help bring in more people. I have a lot more time to tweak my website, tweak all these things that can help my business grow even more, as opposed to splitting me energy on work and my business.

Simon: Let’s talk about the coaching side of things with Val, Sophie, Anna, the program. What’s been different for you? Is it the structure? On your end, what’s been different for you?

Lorisa: Absolutely, the structure. There is an unlimited amount of support. There’s three weekly group coaching calls that you can hop on. [laughs]

You also get one-on-one support. The first call with Val helps ease you into the process, because we’re all afraid, like, “Oh my gosh, what did I just do?” She lays out the framework, let’s you know what you need to expect, and lets us know that, “You know what? We are here for you. Whatever you need, we’re here to help.”

Then with Sophie, she shifts my mind so much. Every time I talk to her she blows it out of the water. I really, really like that it’s a group, but also it has the one-on-one support, as well, and a lot of one-on-one support. Because even you, you’ll check in through Facebook Message, as well, which is great.

Simon: What is your vision now for the next year, in terms of what you want to do and, more importantly, the people that you are helping? Because this revenue’s great, and it’s giving you freedom to be able to have the life that you want, where you’re able to now focus 100 percent on this.

By the way, this is 100 percent online with just nutrition, right?

Lorisa: Right.

Simon: Also, you cover mindset, too. What are you looking forward to now with what you’re able to do with this company?

Lorisa: Definitely, touching more women. That is my ultimate goal. I had, probably, 10 goals written down on a huge goal board that I made in the beginning of the year.

On that goal board was, “I want to inspire women all over the world to live their healthiest life and work on my health coaching business full-time.” That was my goal in the beginning of the year. I didn’t know absolutely how that was going to happen, because at the time it didn’t look like, anything around me, like that was going to happen at all.

Now women who are not in the United States are watching my videos. I’m like, “Wow, that’s crazy. That’s what I wanted. That’s what I’m able to do now, inspire more people.” People who are in my program, not everybody is in the United States, either, which is crazy.

Now I have freedom. I have created freedom for myself and, ultimately, also freedom for the women that I’m helping.

Simon: What would be some tips for you for someone who’s just starting out that has the qualifications, they have the drive that you had, that doesn’t have a following? Then for the people who do have a following that don’t have a business model in place, what would you say, because you’re in both of these scenarios, or you have been?

Lorisa: For those of you who don’t have a following, be consistent. Don’t stop. People see you. Even though they may not comment or like your stuff, they see you.

Show people that you have value to give. Give everything you have. Show them that you’re going to be there for them, even when it’s for free, because when you’re giving all that information for free, it shows that you’re really dedicated.

Don’t let the time it takes deter you from staying consistent, because if you keep doing it, ultimately, you’re going to win in the end.

[laughs] For those who do have a following, I would definitely say align yourself with somebody who knows how the game works, because you’re not trained in that. You’re trained in nutrition, you’re trained in personal training, but you’re not necessarily trained in how to build a business.

Definitely get in a good program that’s going to give you some great supports and some great systems to help push you along the way and have a great track record.

Simon: What do you think are some of the dangers of trying to figure it out on your own, looking at so many people that try and do that? They’ve got so much of a following, and they’re getting lots of like, and they’ve got big Instagram, but there’s nothing on the backend.

The conversation we had, remember, was about sales. You were scared of that. How’s that shifted now for you?

Lorisa: Definitely, I feel like I’m a lot better, for sure. Obviously, I’m not perfect, but clearly, I’m making some great numbers here. [laughs]

I’m getting more comfortable around that, and understanding the process. Also, ultimately, I feel like the thing with sales, it comes down to understanding what I’m offering is valuable. When I understood that, sales became a lot easier.

Also, when you’re going into a call, too, Sophie says this, it’s not about making the sale, but serving the person that’s on the call and helping them understand what they’re struggling with, what their goals are. Ultimately, if the program works for them or not, that’s OK, you’re there to serve. That’s helped.

Simon: What revenue did you really think that you would generate in five weeks, versus what you’ve generated now? What was your expectation, even coming into the program? What did you think? What would you have been happy with after five weeks?

Lorisa: I would have been happy with five grand. I didn’t necessarily think that was going to happen, but I would have been happy with five grand, for sure.

Simon: I don’t think, even, the month’s out yet. I think we’ve got a day left, have we?

Lorisa: [laughs] This is the last day.

Simon: I’m looking forward to meeting you and connecting with you in person in San Diego at the ranch,

Lorisa: Definitely.

Simon: That’s another thing, too. Let’s talk about, briefly, around how important the community is, because Fitpreneurs and the people that you’ve connected with, it’s such a great energy. Sometimes it can be very lonely to try and do stuff on your own, especially online when you’re behind a computer all the time.

How have you found those calls and the people that you’ve connected with?

Lorisa: Everybody’s really supportive in the group. Your wins are their wins. It’s also awesome to see their wins, as well, because it helps to motivate you.

Also, a few of us have gone off and created our own group chat, so holding each other accountable to staying productive and doing the tasks that we hold ourselves accountable to each and every day. I love that.

Also, the live events that you have, that’s awesome, too.

Simon: What do you love most about your program? What may be do some tips for other people in developing their own program and how to get results with people?

What have you noticed for the ladies that you’ve been helping? Because, like we teach, too, not everyone’s a fit for your program, but for [inaudible 21:38] that do come in, the people have to be the right fit for your program.

Lorisa: What I like is that they are so motivated and so ready to go. Even before we’ve started, they’re like, “Oh my gosh, I can’t wait.” “Oh my gosh, I can’t wait. It can’t come soon enough.”

Definitely, the motivation that I see that they have is definitely getting me excited and pumping me up, as well.

Simon: The story is so inspirational and motivational. Not just for the people that you’re helping in your programs, but also the other Fitpreneurs and lots of people out there who have invested so much in themselves with their skills.

It’s like, “I’ve invested so much of my time and energy to want to help people, but I’m still not monetizing that and maximizing that.” It’s really time for people to realize that when you have the right system, when you have the right support, and you have that drive, everything can finally click.

It’s not that the process is going to be easy, because [inaudible 22:37] work really hard, right?

Lorisa: Absolutely.

Simon: You’ve had to get out of your job, and then get on to calls. Let’s finish up with a very honest conversation around is it easy, is it difficult, what have you got to go through? You’re going to go through whirlwinds. Are you going to be crying some days?

Talk about five weeks of the emotions that you’ve gone through.

Lorisa: In one day, I can go from being super excited, to the next hour feeling super anxious, and feeling sad, and feeling happy again. [laughs] Every [inaudible 23:05] emotion is felt within one day over the past five weeks.

It’s calmed down a lot as I’ve gotten more confident in the process, and my mindset has shifted, and me understanding the value that I’m providing. Definitely, ups and downs, highs and lows like crazy.

No, it’s not going to be easy, but if you’re dedicated and if this is something that you ultimately truly want to do, you will stop at nothing. [laughs] Definitely hard work, definitely takes your time, but it’s worth it.

It’s all worth it, because you’re building something for yourself and helping other people in the end.

Simon: That’s exactly what your clients are going through when they come into your program.

Lorisa: [laughs] I guess they are…


Simon: It’s the same for everyone. People think that they’re not going to go through an emotional rollercoaster.

If you’re not progressing and you’re not pushing hard, then things will be static and you’ll be feeling normal, but you’ve shifted, and you’ve grown. You’re now making more revenue, and you’re helping more people. You’re like, “Well, I’ve got to deliver to these people.”

It’s called being a Fitpreneur, and it called growing an amazing business. I’m so glad that we’re going to be supporting you throughout this journey.

Lorisa: I’m excited.

Simon: It’s a fantastic story. Guys, if you want to get similar results to Lorisa, then click the link below, apply for your breakthrough call, and also check out the webinar with Anna.

Let’s finish up about that webinar, too. What was the big aha moment from that webinar? Was it the travel? Was it the revenue that she was making?

Lorisa: I saw myself in Anna, because she had been doing her business for two years, and I was almost hitting the two-year mark. She’s over here making all this money, and she has a good following, but my following was bigger than hers.

I’m like, “Oh my gosh, what am I doing wrong here? [laughs] There absolutely has to be something that I’m missing. “I was like, “Yo, if she can get these results, if you can help her get these results, then you can definitely help me get these results,” because I felt like I was totally her.

Simon: What are you doing to do now with the revenue that you’re making? Are you going to be looking to travel? Are you going to be looking to get a new home? Are you going to reinvest it in the business? What do you want to do with the revenue that you’ve made?

Lorisa: We just recently moved, so I won’t be doing that. I’ll probably be reinvesting back into the business. I also do options trading, so I’ll probably invest in that.

My husband also just put his resignation letter in a week ago, so we’re going to go to Cancun in October to celebrate.

Simon: Woo-hoo, good stuff.

Lorisa: Woo-hoo.

Simon: That’s something that I’m definitely going to say, which is, guys, if you’re watching this and you’re working hard, you’ve got to reward yourself, too. You’ve got to fill yourself back up, because when you’re of service to others, and you’re constantly helping people…

If you’re jumping on a call, Lorisa, which is what you’re doing, you’re serving those people. You’re having a conversation, which is sometimes very emotional.

It’s very important that you guys practice self-care. That’s something that we really do at Fitpreneurs, which you’ve heard, Lorisa. Self-care is a big part of this program.

Lorisa: Yes, it is.

Simon: Which is really important because you’ve got to take care of yourselves, guys, you can be making a lot of money, but if you’re not taking care of yourself, too, then you’re going to end up getting burned out. You’ve got to take care.

Check out the link in the comments, or somewhere on this page there’ll be a link for the breakthrough call. Sometimes it’s not an easy conversation which you will have with myself or the team, but it is a conversation which will create a breakthrough.

Remember, you guys are here to change more lives, and we’re plugging in a business model and the support, which pushes you outside of your comfort zone. I personally assure you that Lorisa’s been stretched by Sophie, who’s her coach, and Val, and the rest of the team.

What are some of the things that she’s stretched you on, anything?

Lorisa: Like I said before, understanding the value, because I was having a lot of anxiety around charging people what I was charging, and then helping them get results. She made me realize that, really, my job is to show up with everything that I have every day for these people, for my clients, and in that I can’t fail. There’s no failing in that.

Ultimately, the people who come into your programs, it’s going to be up to them to get the results. You’re just guiding them and, again, understanding that if you show up, like you’re supposed to show up, everything is going to be just fine, and they’re going to get a ton of value. [laughs]

Simon: Lorisa, thank you so much. looking forward to seeing you here, and Buddha will say hi with his [inaudible 27:39] , here in San Diego.

Hang on a second. Guys, I will see you on another episode of Kick Ass with more Fitpreneurs kicking ass. I’ll see you very soon. Take it easy.

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