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How Lorisa Leigh Built Her Online Tribe

Simon is joined by Lorisa Leigh to discuss how she built her massive online following. To listen to the podcast on itunes go here.

01:15 – Intro
01:30 – Today Simon is joined by Lorisa Leigh to talk about building her community.
02:30 – Lorisa talks about her story and her decision to start building her tribe.
04:30 – She was sharing content to her personal page. You can’t let your fear stop you from sharing.
05:50 – Lorisa is in the nutrition and weight loss space and noticed that free challenges got her more reach and engagement.
06:50 – How did Lorisa get her first 10,000 followers on Facebook?
08:00 – The things that people don’t talk about or are taboo are things that effect people’s daily lives.
08:40 – Lorisa had 2.5 million views.
09:00 – When you get a lot of views you get some negative comments. How did Lorisa deal with that?
11:10 – There is a shift in mindset from doing video, to having a show. There is a consistency.
12:30 – Other than Facebook, Lorisa finds Instagram and her podcast to be important platforms
13:00 – Lorisa’s podcast is called hot mess to ultimate success.
13:20 – Originally, Lorisa was resistant to Simon’s suggestion to do a podcast.
14:45 – Simon and Lorisa discuss the last Mastermind.
16:30 – Why is it important to Lorisa that they discuss mindset at the Mastermind, and not just marketing strategy?
19:45 – Personal branding is so important. People connect with people, not with logos.
20:05 – You can find Lorisa at Lorisaleigh.com or search her on Facebook.
21:45 – What’s something that people don’t know about Lorisa?
22:45 – Lorisa gets fired up when people ask, “What are the foods I need to eat to lose weight?” and the conditions of needing to be restrictive and over complicate their nutrition.
24:10 – This year Lorisa is going to start showing her real life and that does make mistakes.
26:30 – When people feel that they’re not the only one going through a problem it opens an amazing space.
28:00 – Outro.

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How Lorisa Leigh Built Her Online Tribe

Simon is joined by Lorisa Leigh to discuss how she built her massive online following. To listen to the podcast on itunes go here. 01:15 - Intro 01:30 - Today Simon is joined by Lorisa Leigh to talk about building her community. 02:30 - Lorisa talks about her story and her decision to start building her

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