USA: 619 314 0814 UK: 020 3287 5145 SKYPE: fitpreneurs
Connect with the fitpreneurs

Meet The 85% Fitness Sales Closer



Simon talks to Liam Britton to find out how he took his fitness business from £5k to over £28k by closing his sales at 85%.

Find out more at our special link for this episode:

00:30 – Intro

00:40 –

01:00 – Today’s topic is the most important element of your Fitness business; The sales process.

01:45 – On the phone today is Liam, who’s going to share his amazing sales strategy.

02:25 – Liam shares his journey from a 1-to-1 personal trainer, a boot camp trainer, to opening his first fitness studio.

04:30 – Liam invested with Simon and begun Fit Pro Mastery.

04:50 – Liam went from £5,000/month to £28,500/month.

05:45 – Liam shares his personal story that was holding him back and the things that helped him overcome his problems.

09:35 – Liam worked on his business and got to a place where he could re-invest in himself.

10:15 – If you don’t get the fundamentals right, then you can’t do the things you want to do.

11:00 – Understanding sales was Liam’s most important fundamental basic skill that helped his fitness business.

12:00 – If you are confident in your sales and are then closing more, you can increase your price point.

14:10 – Simon explains the various stages of the sales process.

15:50 – Liam shares his first tip: ‘what to do about people making excuses for not turning up’.

17:50 – Sales is all about trust.

18:40 – Documenting your results is so important.

19:15 – Liam shares his tips for the sales call or consultation.

20:30 – It’s all about finding the lead’s pain – The real reason they want to invest in themselves.

21:45 – Liam says it can be tough and uncomfortable, but it’s important to ask the right questions.

23:00 – It’s also important to build the vision.

25:00 – You need to make the lead understand that your programme will help them reach that vision.

26:00 – Simon and Liam discuss dealing with objections.

26:45 – It can be scary to deal with objection and rejection.

28:00 – Instead of fearing an objection you should look forward to helping someone through their smoke screens.

30:05 – You should be building a report with the lead before they’re even on the phone.

30:55 – Believe in your program!

32:05 – What happens if someone doesn’t invest?

32:25 – You’re never going to close everybody.

33:30 – Keep them on your e-mail lists and contact lists. They might be ready in 6 months.

34:25 – Liam shares his “sales in a nutshell”

35:40 – A special link for training by Simon and Liam to learn more about these sales techniques:

36:00 – Follow Liam on Facebook:

36:30 – Outro.




You might also like...

How Lorisa Leigh Built Her Online Tribe

Simon is joined by Lorisa Leigh to discuss how she built her massive online following. To listen to the podcast on itunes go here. 01:15 - Intro 01:30 - Today Simon is joined by Lorisa Leigh to talk about building her community. 02:30 - Lorisa talks about her story and her decision to start building her


Power Couple Mandy & Sami Eskelin

In this episode Simon is joined by Mandy and Sami Eskelin, to talk about how they joined forces as business partners and 4x'd their income in just 2 months. To listen to the podcast on itunes go here. 00:45 - Intro 01:00 - Simon is taking on a lot of couples recently, and today he's joined


Leave a Reply

Your email address will not be published. Required fields are marked *

High Performing Personal Trainers…

We help shift and push you as a business owner so you can be the best possible leader for your clients. Download the ultimate guide.



Download Now
USA: 619 314 0814 UK: 020 3287 5145 SKYPE: fitpreneurs